1. Lead Generation: The number of leads generated through different marketing channels such as website forms, landing pages, email
campaigns, social media campaigns, events, etc.
2. Cost per Lead (CPL): The cost of acquiring a new lead through a specific marketing channel, such as paid search, social media, or email. This metric helps you understand the cost-effectiveness of each marketing channel in generating leads.
3. Cost per Click (CPC): The amount you pay for each click on your paid search or social media ads. This metric helps you understand how much you are paying for each visitor to your website.