Business Planning
Providing holistic financial and business advisory services for business partners operating in the MENA region though empowering them with sound business solutions to pursue their financial goals with certainty
Business planning is the structured process of mapping out how your company will achieve its objectives. It connects vision to action. It clarifies your business model, identifies market opportunities, and defines how you will compete, operate, and grow.
It includes:
• Company overview
Defines your mission, vision, legal structure, ownership, and core purpose.
• Market analysis
Examines industry trends, customer segments, and competitors. Identifies gaps and entry points.
• Product or service offering
Details what you offer, how it solves a problem, and how it’s different from others.
• Business model
Outlines how you create, deliver, and capture value. Describes revenue streams and cost structures.
• Go-to-market strategy
Covers pricing, positioning, sales channels, customer acquisition, and marketing plans.
• Operations plan
Describes internal processes, staffing, suppliers, and tech infrastructure. Sets timelines for execution.
• Financial plan
Includes 3–5 years of projections: revenue, cost, profit, cash flow, and break-even. Often includes different scenarios.
• Milestones and KPIs
Lists key targets, timelines, and performance indicators to track progress.
• Risk analysis
Identifies external and internal risks. Outlines mitigation strategies and fallback plans.