Strategy and execution

Annual Operating Plan

The budget becomes accountable work.

We translate the model into accountable work: every target gets an owner, a date and a performance measure. We start from revenue, cost and cash baselines, then workstreams, ownership and calendar, through to annual financial and operating targets.

What it covers

Budget
Revenue, cost and cash baselines.
Workstreams
Development, sales, marketing and operations.
Ownership and calendar
Accountable executives, milestones, dependencies and timing.
Targets
Annual financial and operating KPIs.