Location and market intelligence
Deep Market Research
Qualitative and quantitative evidence that resolves the commercial case.
We research who is active in the market, how they perform and where the gaps are, how quickly the market can absorb planned supply, and which segments exist with what needs and payment capacity.
Then we convert the evidence into three working briefs: a development brief for the designer, marketing directions for the launch campaign and feasibility assumptions for the financial model.
What it covers
- Competition
- Who is active, how they perform and where gaps exist.
- Absorption
- How quickly the market can take planned supply.
- Sales and market trends
- Price, product, channel and timing movements.
- Client persona
- Segments, needs and purchase motivations.
- Affordability
- Income, budget, payment capacity and trade-offs.
- Decision and spending
- Triggers, objections, process and spending patterns.
